news

  • 茶立玄 山手 中曽智子 茶器展開催

    中曽智子 茶器展 日時|2026.8.1(土)〜8/11(火祝)休みなし 作家在廊日 初日・最終日 予定 営業時間|10時〜18時 8/1はお茶会のため、お申込みの方以外がご入店いただけるのは14時30分以降となります。 中曽さんの器を使ってお茶を飲んでいただけるお茶会を開催します(予...
  • 茶立玄 山手 中曽智子茶器展初日のお茶会のお知らせ

    【お茶会のお知らせ】 中曽智子さんの茶器展にあわせ、お茶会を開催いたします。 当日は、中曽さんの器でTEA FACTORY GENのお茶を楽しみながら、中曽さんに作品の魅力や制作のお話、茶器の使い方などをお話いただきます。 急須と茶海を使ったひとりぶんの冷たいお茶のいれかたなど、暑い夏...
  • The wait is over! Our 2026 new tea is ready.

    In 2026, we found ourselves occupied with an unexpectedly prolonged period of planting tea seedlings, making the journey to completing this year’s ...
  • Cha-Tate Gen Yamate × To Tokiyasu Takeshi Fujita Ceramic Exhibition June 26–July 8, 2026

    Most of the teaware used at our new TEA FACTORY GEN shop was created by ceramic artist Takeshi Fujita. Fujita lives in Jinsekikogen, Hiroshima, whe...
  • Recruitment: Tea Field Seedling Planting Volunteers

    TEA FACTORY GEN is currently developing a new tea field in Sera. We are in the middle of planting seedlings, but due to the scale of the project—ap...
  • Notice of Release: DEAN & DELUCA × TEA FACTORY GEN 2026 Spring Blend Tea

    We have created an original spring blend tea for DEAN & DELUCA. The base is “Citrus Flower Sencha,” a tea scented with citrus blossoms from Muk...
  • Notice: “Organic Matcha Tea Gathering by futcha from Satsuma, Kagoshima” in Kagoshima at TEA FACTORY GEN

    TEA FACTORY GEN founder, Genki Takahashi, studied organic tea cultivation and production in Kagoshima. Now, the organic matcha brand “futcha,” one ...
  • Notice: Recruitment for the 2025 New Tea Harvesting Team

    The season of shincha—freshly harvested spring tea—has arrived once again.This is the most important and festive time of year for tea farmers, and ...
  • Notice of Change in Net Weight

    Thank you very much for your continued support. Due to rising costs of raw materials and packaging materials, we regret to inform you that we have ...
  • Notice of TV Coverage

    We were interviewed by RCC Television for the program Motonari.. This marks our second appearance, following a previous broadcast two years ago fea...
  • Notice of Participation in the Hakata Hankyu Tea Festival 2024

    We are once again exhibiting at the Hakata Hankyu Tea Festival 2024, as we did last year. The event will be held from July 10 to July 16, 2024 (unt...
  • SUPER NATURAL – Basil & Tea | A Refreshing Non-Alcoholic Drink of Sera Tea and Basil, Grown Without Pesticides or Fertilizers

    SUPER NATURAL – Basil & Tea is a refreshing, non-alcoholic tea-based soft drink created by CANPANY of MITOSAYA.

    It is made with pesticide-free Italian basil, Dolce Fresca, grown by Lucas of PAPERSKY, along with TEA FACTORY GEN’s pesticide-free Seicha and Hama Tea, and lemons from the Shimanami region.

    Developed through a collaboration between the three companies, the drink was created to be gentle on the body and easy to enjoy outdoors. It is also ideal for recharging after activities such as hiking, cycling, or walking, and can be enjoyed with confidence by those who prefer not to drink alcohol.

    Available at selected retailers across Japan.