Why did TEA FACTORY GEN choose Sera for making tea?

As the title says, why Sera? I often get the question.

It's not my hometown in the first place, and none of the members are from Sera. However, my hometown itself is in Hiroshima city, so it's not that far.

In the meantime, there are three reasons why we decided to serve tea at Sera five years ago.

"One is that I fell in love with the people who live in the land called Sera.

The second is that the environment is good with high altitude and clean air.

Third, there were many native tea trees that were over 60 years old. "is.

I learned about Sera tea thanks to the local people called the Sera tea revitalization group. The revitalization subcommittee is a group of people who started activities to revive Sera's tea a few years ago. For the first year or so, I also worked with them.

At first, when I went to town halls, I was like, "Who is this young guy? This strange guy wants to serve tea, which is no longer in use." However, I was very lucky that there were many people who told me to do my best.

And one of the factors that made me decide was that I found the best location with high altitude, clean air and tea plantations deep in the mountains. My theory is that where good rice and vegetables grow, good tea can be produced.

The last thing that shocked me was the native tea! There was In addition, there was a tea tree in Gorogoro Sera that was planted from a seed and was over 60 years old. Having trained in Kyoto and Kagoshima, and visiting tea-producing areas all over Japan, it seemed like a treasure trove.
Only 3% of tea fields are abundant in Sera, Hiroshima Prefecture. Just as the people of Beppu took hot springs for granted, the people of Sera also took the native tea tree for granted. (Although there are places where I don't notice)

And we are currently in the process of making tea that makes the most of the indigenous characteristics of this precious native tea tree.