{"title":"Setouchi Craft Tea","description":"\u003cp data-start=\"0\" data-end=\"86\"\u003eThis series expresses new discoveries in the charm of the Setouchi region through tea.\u003c\/p\u003e\n\u003cp data-start=\"88\" data-end=\"275\"\u003eIt was created with the hope that you will enjoy the lesser-known treasures of Setouchi, while also discovering new value in tea through its pairing with Japanese tea grown in the region.\u003c\/p\u003e\n\u003cp data-start=\"277\" data-end=\"554\"\u003eEach tea comes in a convenient tea bag format, making it easy to enjoy as a souvenir, a gift, or to take with you when traveling or heading to work. The tea bags are made from plant-based materials, so you can enjoy them with peace of mind without worrying about microplastics.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"683\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe packaging is illustrated with images inspired by the Shimanami Kaido of Setouchi, the cats of Onomichi, and our tea fields.\u003c\/p\u003e","products":[{"product_id":"setouchi-craft-tea-hojicha","title":"SETOUCHI CRAFT TEA Hojicha tea bag","description":"\u003cp\u003e Hojicha produced by TEA FACTORY GEN using pesticide-free tea grown in the warm Seto Inland Sea. Using the best sencha from Setouchi, it is lightly roasted to a golden color. When you pour hot water, a pleasant scent like soybean flour spreads all over.\u003c\/p\u003e \u003cp\u003eNatural Sweetness: ★★★\u003cbr\u003e Fragrance: ★★★\u003cbr\u003e Astringency: ★☆☆\u003cbr\u003e Afterglow: ★★★\u003c\/p\u003e\n\u003cp\u003e [How to brew]\u003c\/p\u003e\n\u003cp\u003e Pour 200ml of hot water at 100℃ per tea bag, wait 1 minute and drink.\u003c\/p\u003e\n\u003cp\u003e [Manufacturing method]\u003c\/p\u003e\n\u003cp\u003e Sencha from Setouchi is carefully roasted in a rotating drum.\u003cbr\u003e Hojicha is generally deep roasted, but what is interesting is the wide range of light roasts.\u003cbr\u003e We use all five senses when roasting, not only the aroma, but also the amount of smoke produced during roasting and the color of the leaves.\u003cbr\u003e In order to maintain the refreshing feeling of the pesticide-free tea leaves while still maintaining the aroma of Hojicha, we choose a light roast just before deep roasting.\u003c\/p\u003e\n\u003cp\u003e 【detail】\u003c\/p\u003e\n\u003cp\u003e Steaming: medium steaming Heating: none Drying method: fully automatic drying machine Withering: none Roasting: 200℃\u003cbr\u003e Roasting method: Rotating drum Withering: None Portion used: Single bud and three leaves plucked: May 20, 2019 - June 24, 2019\u003c\/p\u003e\n\u003cp\u003e Tea processing: TEA FACTORY GEN \u003cbr\u003eFarms: Kyokufuen, Waki ​​Teahouse, Kotobukien Production Areas: Miyoshi, Tokushima Prefecture, Shingu, Ehime Prefecture, Maniwa, Okayama Prefecture\u003cbr\u003e Elevation: 200-500 meters Variety: Yabukita Age: 10-30 years Fertilizer: Chemical fertilizer Pesticides: No pesticides\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e *The tea bag uses plant-derived ingredients. You can drink with confidence without worrying about microplastics.\u003c\/p\u003e","brand":"Tea Factory Gen","offers":[{"title":"2g x 10 tea bags","offer_id":31811745415241,"sku":"","price":1296.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/products\/1_ede35434-61db-4ace-8623-18c32ede74ab.jpg?v=1665800250"},{"product_id":"setouchi-craft-tea-wakoucha","title":"SETOUCHI CRAFT TEA Japanese black tea tea bag","description":"\u003cp\u003eJapanese black tea manufactured by TEA FACTORY GEN using pesticide-free tea grown in the warm Seto Inland Sea. Fermented using green tea leaves from Setouchi. You can enjoy the fruity taste that you can feel the depth of Japan without feeling astringency or bitterness at all.\u003c\/p\u003e\n\u003cp\u003e Natural Sweetness: ★★★\u003cbr\u003e Fragrance: ★★☆\u003cbr\u003e Astringency: ★☆☆\u003cbr\u003e Afterglow: ★★★\u003c\/p\u003e\n\u003cp\u003e [How to brew]\u003c\/p\u003e\n\u003cp\u003e Pour 200ml of hot water at 100℃ per tea bag, wait 3 minutes and drink.\u003c\/p\u003e\n\u003cp\u003e [What is Japanese black tea?]\u003c\/p\u003e\n\u003cp\u003e Wakocha refers to black tea made from Japanese tea trees. Japanese tea trees originally came from China and are classified as Chinese species. Compared to the Assam variety (most of the black teas in the world are of this variety), the Chinese variety has less tannin, which is the source of astringency.\u003c\/p\u003e\n\u003cp\u003e [Manufacturing method]\u003c\/p\u003e \u003cp\u003eArrange the tea leaves on a bamboo colander for a day and a half to two days for natural wilting (gingko) to remove moisture from the tea leaves. When the moisture is completely removed and the tea leaves wither, the color of the tea leaves becomes matte and the flowers begin to smell, the tea leaves begin to be kneaded. After 30 to 60 minutes of kneading with a kneading machine, the enzymes in the tea leaves are deactivated to stop fermentation, and the tea leaves are dried to finish. It is carefully dried at a low temperature so that it does not become overdried.\u003c\/p\u003e\n\u003cp\u003e 【detail】\u003c\/p\u003e\n\u003cp\u003e Steaming: None Heating: 80℃〜100℃\u003cbr\u003e Drying method: Medium kneading machine, fully automatic dryer, drum roasting machine Withering: Natural withering (2.5 days)\u003cbr\u003e Fermentation: 2 hours Part used: One-core four-leaf Plucking: May 20, 2019 - June 24, 2019\u003c\/p\u003e\n\u003cp\u003e Tea processing: TEA FACTORY GEN\u003cbr\u003e Farms: Kyokufuen, Waki ​​Teahouse, Kotobukien Production Areas: Miyoshi, Tokushima Prefecture, Shingu, Ehime Prefecture, Maniwa, Okayama Prefecture\u003cbr\u003e Elevation: 200-500 meters Variety: Yabukita Age: 10-30 years Fertilizer: Chemical fertilizer Pesticides: No pesticides\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e*The tea bag uses plant-derived ingredients. You can drink with confidence without worrying about microplastics.\u003c\/p\u003e","brand":"Tea Factory Gen","offers":[{"title":"2g x 10 tea bags","offer_id":31811745448009,"sku":"100","price":1296.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/products\/1_080341ca-d211-4a71-b1c5-46fcd70406a8.jpg?v=1665800273"},{"product_id":"setouchi-craft-tea-sencha","title":"SETOUCHI CRAFT TEA Sencha tea bag","description":"\u003cp\u003e Sencha produced by TEA FACTORY GEN using pesticide-free tea grown in the warm Seto Inland Sea.\u003cbr\u003e It is the best sencha from Setouchi. We do not do any excessive roasting, and produce it so that the original greenness of tea is emphasized. You can enjoy freshness like herbs.\u003c\/p\u003e\n\u003cp\u003e Natural Sweetness: ★★★\u003cbr\u003e Fragrance: ★★☆\u003cbr\u003e Astringency: ★☆☆\u003cbr\u003e Afterglow: ★★★\u003c\/p\u003e\n\u003cp\u003e [How to brew]\u003c\/p\u003e\n\u003cp\u003e Pour 200ml of hot water at 80℃ per tea bag, wait 3 minutes and drink.\u003c\/p\u003e\n\u003cp\u003e [Manufacturing method]\u003c\/p\u003e \u003cp\u003eI went to a farmer's field in Setouchi to pick up the first buds (sprouts) that came out over the winter. We steamed it in our own factory and continued kneading while adding heat for about 3 to 4 hours. In order to enjoy a fresher taste and aroma, the steaming time is extremely short, and the tea is carefully kneaded over time so that the temperature of the tea does not exceed human skin temperature. In order to emphasize freshness, we focus only on drying and do not perform final heating.\u003cbr\u003e For making sencha, we use a 40-year-old Date-style tea processing machine that does not have any mechanical control devices. We always make full use of our five senses, such as the temperature we feel with our hands, the scent of the tea leaves, and the temperature and humidity that change depending on the day's weather, and are in perfect physical condition.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e 【detail】\u003c\/p\u003e\n\u003cp\u003e Steaming: Medium steaming Heating: None Drying method: Fully automatic drying machine\u003c\/p\u003e \u003cp\u003eTea processing: TEA FACTORY GEN\u003cbr\u003e Farms: Kyokufuen, Waki ​​Teahouse, Kotobukien Production area: Miyoshi, Tokushima Prefecture, Shingu, Ehime Prefecture, Maniwa, Okayama Prefecture Elevation: 200-500 meters Varieties: Yabukita Age: 10-30 years Fertilizer: Chemical fertilizer Pesticides: No pesticides\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e *The tea bag uses plant-derived ingredients. You can enjoy it without worrying about microplastics.\u003c\/p\u003e","brand":"Tea Factory Gen","offers":[{"title":"2g x 10 tea bags","offer_id":31811745513545,"sku":"","price":1296.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/products\/1_0469c586-b9c2-4c80-9e54-4198ce37c463.jpg?v=1665800297"},{"product_id":"ocha_tenugui","title":"A Customer Favourite! Setouchi Tea Tenugui (Navy)","description":"\u003cp\u003eThis tenugui hand towel was designed by Ono of Yotsume Somefussha, a katazome stencil-dyeing artist, and is inspired by the Setouchi region and our tea fields.\u003c\/p\u003e\n\u003cp\u003eThe theme is “Tea-Making in Setouchi.” The colour, Rikyu-nezu—a deep navy shade—was chosen as a tribute to Sen no Rikyu.\u003c\/p\u003e\n\u003cp\u003eIts understated tone evokes the Japanese aesthetic of wabi-sabi. It is a highly versatile traditional colour that blends naturally into almost any setting or use. The more the tenugui is used, the softer and richer its texture becomes, developing the distinctive character that only a well-loved tenugui can have.\u003c\/p\u003e\n\u003cp\u003eIn tea fields spread across the sun-drenched islands of Setouchi, insects—an unmistakable presence in pesticide-free cultivation—move among the plants. Beside them, we harvest tea using both portable tea-picking machines and our own hands. The freshly picked leaves are then loaded onto a small truck and taken to the tea factory.\u003c\/p\u003e\n\u003cp\u003eA cat from Onomichi chases after the fresh leaves spilling from the back of the truck. Once the tea has been finished at the factory, it is brewed in a kyusu teapot and served in a teacup before finally reaching you.\u003c\/p\u003e\n\u003cp\u003eThe design captures our approach to tea-making: caring for the plants, producing the tea, and carrying it all the way from the field to your cup.\u003cbr\u003e\u003c\/p\u003e","brand":"TEA FACTORY GEN","offers":[{"title":"Default Title","offer_id":40342616768585,"sku":"100","price":1320.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/files\/DSCF6099.jpg?v=1718005328"},{"product_id":"setouchi-craft-teaアールグレイ和紅茶ティーバッグ","title":"SETOUCHI CRAFT TEA Japanese black tea tea bag","description":"\u003cp\u003eJapanese black tea manufactured by TEA FACTORY GEN using pesticide-free tea grown in the warm Seto Inland Sea. Fermented using green tea leaves from Setouchi. You can enjoy the fruity taste that you can feel the depth of Japan without feeling astringency or bitterness at all.\u003c\/p\u003e\n\u003cp\u003e Natural Sweetness: ★★★\u003cbr\u003e Fragrance: ★★☆\u003cbr\u003e Astringency: ★☆☆\u003cbr\u003e Afterglow: ★★★\u003c\/p\u003e\n\u003cp\u003e [How to brew]\u003c\/p\u003e\n\u003cp\u003e Pour 200ml of hot water at 100℃ per tea bag, wait 3 minutes and drink.\u003c\/p\u003e\n\u003cp\u003e [What is Japanese black tea?]\u003c\/p\u003e\n\u003cp\u003e Wakocha refers to black tea made from Japanese tea trees. Japanese tea trees originally came from China and are classified as Chinese species. Compared to the Assam variety (most of the black teas in the world are of this variety), the Chinese variety has less tannin, which is the source of astringency.\u003c\/p\u003e\n\u003cp\u003e [Manufacturing method]\u003c\/p\u003e \u003cp\u003eArrange the tea leaves on a bamboo colander for a day and a half to two days for natural wilting (gingko) to remove moisture from the tea leaves. When the moisture is completely removed and the tea leaves wither, the color of the tea leaves becomes matte and the flowers begin to smell, the tea leaves begin to be kneaded. After 30 to 60 minutes of kneading with a kneading machine, the enzymes in the tea leaves are deactivated to stop fermentation, and the tea leaves are dried to finish. It is carefully dried at a low temperature so that it does not become overdried.\u003c\/p\u003e\n\u003cp\u003e 【detail】\u003c\/p\u003e\n\u003cp\u003e Steaming: None Heating: 80℃〜100℃\u003cbr\u003e Drying method: Medium kneading machine, fully automatic dryer, drum roasting machine Withering: Natural withering (2.5 days)\u003cbr\u003e Fermentation: 2 hours Part used: One-core four-leaf Plucking: May 20, 2019 - June 24, 2019\u003c\/p\u003e\n\u003cp\u003e Tea processing: TEA FACTORY GEN\u003cbr\u003e Farms: Kyokufuen, Waki ​​Teahouse, Kotobukien Production Areas: Miyoshi, Tokushima Prefecture, Shingu, Ehime Prefecture, Maniwa, Okayama Prefecture\u003cbr\u003e Elevation: 200-500 meters Variety: Yabukita Age: 10-30 years Fertilizer: Chemical fertilizer Pesticides: No pesticides\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e*The tea bag uses plant-derived ingredients. You can drink with confidence without worrying about microplastics.\u003c\/p\u003e","brand":"Tea Factory Gen","offers":[{"title":"2g x 10 tea bags","offer_id":40562132680777,"sku":"","price":1620.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/files\/image.jpg?v=1690190395"},{"product_id":"setouchi-craft-teaいちじく煎茶ティーバッグ-1","title":"Fig Leaf Sencha with Fig Leaves Grown in Onomichi (SETOUCHI CRAFT TEA)","description":"\u003cp\u003eSetouchi sencha is blended with fig leaves, a local speciality of Onomichi, to create a naturally fragrant tea unlike anything we had encountered before.\u003c\/p\u003e\n\u003cp\u003eFig leaves have long been used in traditional herbal remedies and carry a delicate, softly sweet aroma. Their gentle character pairs beautifully with the fresh flavour of Setouchi sencha.\u003c\/p\u003e\n\u003cp\u003eThe tea bag format also makes cold brewing simple. On hot days, the combined fragrance of the tea and fig leaves creates a clean, refreshing drink.\u003c\/p\u003e\n\u003cp\u003eNatural Sweetness: ★★★\u003cbr\u003eAroma: ★★★\u003cbr\u003eAstringency: ★☆☆\u003cbr\u003eFinish: ★★★\u003c\/p\u003e\n\u003cp\u003eBrewing Instructions\u003c\/p\u003e\n\u003cp\u003eUse 1 tea bag per 150–200 ml of water.\u003c\/p\u003e\n\u003cp\u003ePour in water heated to 80°C and steep for 2 minutes.\u003c\/p\u003e\n\u003cp\u003eCold Brew\u003c\/p\u003e\n\u003cp\u003eAdd 2 to 3 tea bags to 500 ml of filtered water and shake well. The tea will be ready in approximately 30 minutes.\u003c\/p\u003e\n\u003cp\u003eFor a slower brew, leave it in the refrigerator overnight and enjoy it the following morning.\u003c\/p\u003e\n\u003cp\u003eThe tea bags are made from plant-based materials, so you can enjoy them without worrying about microplastics.\u003cbr\u003e\u003c\/p\u003e","brand":"Tea Factory Gen","offers":[{"title":"Tea Bags: 2 g × 10","offer_id":41985622409289,"sku":null,"price":1620.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/files\/dqs2025-01-09150415.406.jpg?v=1736403526"},{"product_id":"ラッピング","title":"Wrapping Paper Only (Rikyu Green)","description":"\u003cp\u003eYour items will be wrapped directly in our green Rikyu-style wrapping paper, featuring a refined wabi-sabi aesthetic.\u003c\/p\u003e\n\u003cp\u003eWhen ordering this wrapping option, please purchase the quantity needed for the number of gift boxes you would like prepared. We will place one or more of the teas from your order into each box and wrap them accordingly.\u003c\/p\u003e\n\u003cp\u003eIf you have any specific requests, such as dividing the items into separate gift sets, please contact us by message after placing your order.\u003cbr\u003e\u003c\/p\u003e","brand":"TEA FACTORY GEN","offers":[{"title":"Default Title","offer_id":54335394840649,"sku":"","price":0.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/files\/DSCF6824_69b52a26-8737-4c60-9937-164db61da2e8.jpg?v=1743146883"},{"product_id":"gift-box-wrapping","title":"Gift Box \u0026 Wrapping Paper (Fits 2–3 Pouch-Style Items)","description":"\u003cp\u003eThis gift box is designed for pouch-style teas, including TEA FACTORY GEN teas and selections from The Ultimate Everyday Tea series. It can hold up to three items.\u003c\/p\u003e\n\u003cp\u003eWe will place the selected teas in the box, wrap it, and ship it to you.\u003c\/p\u003e\n\u003cp\u003eIf you purchase four or more teas and order this gift wrapping option, please send us a message specifying which teas you would like included in the box.\u003cbr\u003e\u003c\/p\u003e","brand":"TEA FACTORY GEN","offers":[{"title":"Default Title","offer_id":54337197834313,"sku":"","price":200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/files\/DSCF6823.jpg?v=1743605586"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0270\/2934\/0233\/collections\/DSC02712.jpg?v=1738906456","url":"https:\/\/tea-factory-gen.com\/en\/collections\/setouchi-crafttea.oembed","provider":"TEA FACTORY GEN","version":"1.0","type":"link"}